Lorraine Fleck
416.977.4559 DIRECT LINE
lfleck@hofferadler.com

Lorraine Fleck is a lawyer and registered trade-mark agent who assists clients in diverse industries with advertising and marketing, contest, copyright, information technology, packaging and labeling, privacy and trade-mark law issues. Before joining Hoffer Adler LLP, Lorraine practiced at a prominent intellectual property boutique.

Lorraine is active in the intellectual property community, having served two terms on the International Trademark Association's (INTA) Security Interests Subcommittee. Lorraine currently serves on INTA's Internet Governance and Contractual Relationships Subcommittee. Lorraine is also an executive member of the Toronto Chapter of the Licensing Executives Society (LES) (U.S.A and Canada).

Lorraine has written and been quoted in a number of legal articles. She also founded and publishes the IP Address® blog, which reports developments in Canadian information technology, intellectual property, marketing, packaging and labeling, and privacy law. Lorraine has guest lectured at her law school alma mater, Queen's University's Faculty of Law, on brand protection in social media and on the Internet. Lorraine has also been a repeat guest lecturer at Osgoode Hall Law School's LL.M. program on the topic of domain names and trade-marks. She also manages the LinkedIn group Canadian Copyright & Trade-mark Law.

Areas of Practice
Advertising, contest and marketing law; information technology; intellectual property law (copyright and trade-mark); licensing, franchising and distribution; packaging and labeling; privacy.

Professional Activities
Member, International Trademark Association Internet Governance and Contractual Relationships Subcommittee (2010-2011 term)
Member, International Trademark Association Security Interests Sub-committee (2006-2007 and 2008-2009 terms)
Member, Canadian Bar Association; contributor to IP Quarterly Case Summaries
Secretary, Toronto Chapter, Licensing Executives Society (U.S.A. and Canada)
Associate Member, Intellectual Property Institute of Canada
Member, Ontario Bar Association

Education
LL.B., Queen’s University, 2004
M.Sc.F., University of Toronto, 2001
Hons. B.Sc., University of Toronto, 1997

Publications and Seminars
Lorraine has written and been quoted in a number of legal articles, in addition to guest lecturing at Queen's University's Faculty of Law and Osgoode Hall Law School's graduate legal program. She also publishes the IP Address® blog.

Author Lorraine M. Fleck
Title Trade-mark Truisms: Best Practices for Acquiring and Managing Trade-marks
Publication Focus on Franchising, Ontario Bar Association (forthcoming)

Speaker Lorraine M. Fleck
Title Trade-mark Truisms: Best Practices for Acquiring and Managing Trade-marks in Canada
Event Hoffer Adler LLP Best Practices in Franchising Breakfast & Roundtable Series IV (Toronto)
May 31, 2010
 
Speaker Lorraine M. Fleck
Title Canada and the Madrid Protocol: An Update
Event Madrid Protocol Group Meeting (Boston)
May 25, 2010
 
Author Lorraine M. Fleck
Title Canada: Restrictions on Extensions of Time in Examination
Publication INTA Bulletin
April 15, 2010
Reprinted with permission from INTA Bulletin, Vol. 65, No. 8 – April 15, 2010, Copyright © 2010 International Trademark Association.
 
Speaker Lorraine M. Fleck
Title Trade-marks & the Internet: Protecting Brands on the Internet and in Social Media
Event Guest lecture to Trade-marks Law Class, Faculty of Law, Queen's University (Kingston, Ontario, Canada)
March 18, 2010
Please contact Lorraine Fleck directly for a copy of this presentation.
 
Author Lorraine M. Fleck
Title The Good, the Bad and the Ugly: Recent Canadian Bankruptcy Legislation Amendments and Their Impact on Intellectual Property Licensing
Publication IP Osgoode Blog
January 19, 2010

Co-Authors Lorraine M. Fleck and Paul C. Jorgensen
Title Canada's Federal Court rejects American law of Fraud on the Trademark Office
Publication Journal of Intellectual Property Law & Practice
October 2009

Author Lorraine M. Fleck
Title Interbrand’s Best Global Brands 2009: The Expected and Unexpected
Publication IP Osgoode blog
September 2009

Author Lorraine M. Fleck
Title .ca Registry Seeking Feedback on WHOIS Privacy Policy
Publication namesmash blog
September 2009

Author Lorraine M. Fleck
Title A Technical Explanation of the .tel Launch
Publication namesmash blog
November 2008

Author Lorraine M. Fleck
Title Changes to the .ca WHOIS Privacy Policy
Publication namesmash blog
November 2008

Contributor Canadian Bar Association IP Quarterly Case Law Summaries
2008 –

Canadian Lawyers • Ontario Lawyers • Toronto Lawyers • Franchise Lawyers • Franchise Law • Trade-mark Agents • Trademark Agents • Corporate & Commercial Law • Franchising • Litigation • Franchise Litigation • License Agreements & Product Distribution Attorneys • Toronto Ontario Canada • Trademark Lawyers • Franchising in Canada • Buying a Franchise Business • Franchising your business • Franchising your Restaurant • Franchising your Company • Franchising your Idea