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Dedicated Brand Protection Counsel

Intellectual Property
+ Brand Management

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Trademarks and Brand Management

Hoffer Adler has considerable experience in assisting clients with all aspects of trademarks and brand management. We understand that a brand goes beyond a trademark – it's your business' reputation and therefore requires the utmost management and care. Our trademark lawyers are also qualified as trademark agents, meaning we have specific expertise in representing clients in the Canadian Intellectual Property Office (CIPO), coupled with the ability to advise on legal issues.

Trademark Oppositions and Trademark Litigation

Hoffer Adler has years of experience in representing clients in contentious proceedings before the Canadian Intellectual Property Office (CIPO), as well as before the Ontario and Federal Courts. Our knowledge as trademark agents before CIPO provides us with a understanding when it comes time to enforcing or defending trademark rights.

Trademarks and Business Transactions

Trademarks are a critical asset for most businesses. Our lawyers have expertise in helping clients protect their trademarks through various corporate transactions. Our experience in acting as counsel in litigation and other contentious proceedings helps to inform our approach in drafting agreements, with the goal being to make these as robust as possible so that they are able to withstand any challenges which may arise down the road.

Trademark Issues on the Internet

From domain names to websites to social media to Web 3.0, issues abound when dealing with trademarks on the Internet. Hoffer Adler LLP can assist with your online brand management, assisting with any trademark-related issues which may arise on websites, e-commerce sites, social media, and the metaverse.


Key Contacts

We are Hoffer Adler LLP. Lawyers Focused on the Needs of Their Clients.

Stephanie Chong

Partner
416.977.4559

Joseph Adler

Partner
416.977.3444

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